HOLOGIC GLOBAL WOMEN'S HEALTH INDEX


Visual Identity

Landing Page

Launch Video

Marketing Materials

The Hologic Global Women's Health Index marks the world's inaugural global survey on women's health. Spanning 116 countries and covering 93% of the global population, this initiative, in collaboration with the Gallup World Poll, demanded a compelling narrative and visual identity to effectively communicate the pioneering nature of the study to the world.


womenshealthindex.com


Role: Art Director/Lead Designer

Creative Director for Copy: Larry Goldstein

Studio: Starfish

Website Production and Development: Studiolabs

Animation: Squarewave

Video Production: Carter New York


We devised a unique grid motif mirroring how the Index discloses details about each of the 120,000 survey participants, emphasizing that every data point represents an individual and their narrative.


We enriched Hologic’s brand palette by incorporating purple, widely recognized for its association with feminism and the advocacy for women’s equality.




Narrative

Development and Production: Studiolabs

Landing Page

Animated Digital Ads

Digital Posters

Social Cover Photos

Facebook Cover Frames

Zoom Backgrounds