ELECTRIFY AMERICA
Brand Strategy
Naming & Identity
Brand Book
Brand Refresh, Creative Campaign, Naming and Identity
Electrify America, a subsidiary of Volkswagen Group of America, is a leading Electric Vehicle fast-charging station network across the United States. Their goal is to promote EV adoption by deploying fast-charging stations across the country and engaging in initiatives to support the growth of the EV ecosystem.
We refreshed their brand playbook with new branding rules, graphic treatments, and photography, and helped them name and launch Solar Glow 1, their first ever solar farm.
Role: Senior Art Director
ECD: Chris Newkirk
Creative Director: Bobby Strobeck
Senior Art Director: Sean Perez
Lead Motion Designer: Nico Kiray
Designer: Paola Fernandez
Agency: Praytell